What does your market actually hear when it looks at your company?
Get a free, human-led snapshot of the gap between what you say, what buyers hear, and what your website proves — plus the #1 thing you can change immediately to make a difference.
- Built by US-based senior analysts — never AI-scraped
- Grounded in real buyer language, not generic advice
- Delivered to your inbox — no sales call required
Already know you want the deep-dive?
See the Full Market Positioning Audit
A real snapshot, not a sales brochure
Your free snapshot pulls from what your market is already saying and what your own site shows — then points you at what to change first.
Buyer-language check
The words your buyers actually use — and where your website speaks a different language than they do.
Message-market gap
Where your positioning blends in with competitors instead of standing apart, based on public claims in your space.
The #1 thing to change immediately
The single highest-impact change to your message and proof — the one move that makes the biggest difference right now, ready to paste in.
Not advice — a specific change you can paste in
Every finding follows the same path: a real thing a buyer said, what it means for you, and the exact wording to use instead. Here is one anonymized example.
“I couldn’t tell what they actually do differently — every vendor’s site says the same ‘end-to-end platform’ thing.”
Verbatim, source-linked buyer signal
Your category is drowning in sameness language, so buyers can’t tell you apart and fall back on price. Your homepage repeats the exact phrase they’re tired of hearing.
Current: “The end-to-end platform for modern teams.”
Recommended: “Go live in 5 days, not 6 weeks — without replacing your current stack.”
Paste-ready, tied to the signal above
Illustrative example, anonymized. Your full audit contains dozens of these — one for every buyer signal we surface, across your website and collateral.
How it works: two stages
The free snapshot is the on-ramp. When you're ready to go deeper, the full audit shows you why buyers pick someone else — and exactly what to change so they pick you.
Positioning Snapshot
Our informed, human read of your website: the buyer-language gap, where you blend in, and the #1 thing you can change immediately to make a difference. Yours at no cost, no sales call.
Reviews: your public website
Full Market Positioning Audit
The complete, personalized deep-dive across your website and all your sales & marketing collateral: the market's actual buyer language, a competitor claim teardown, public-story fit scoring, and a prioritized roadmap — with how to measure the result. Credit the full fee toward any other Proteros service.
Reviews: your website + all sales & marketing collateral
- Customer Truth Map — verbatim buyer signals
- Competitor claim teardown
- Prioritized action roadmap + scoring
- 15-minute findings walkthrough call
Every report is prepared and reviewed by a real analyst before it reaches you. Human-led, never AI-scraped.
Every finding is read, marked up, and pressure-tested by a real analyst — before it ever reaches you.
Exactly what you get at each stage
The free snapshot is our informed read of your website. The full audit widens the lens to your website and all your sales & marketing collateral — and adds the market’s actual voice, a competitor teardown, and a measured roadmap.
| What you get | Free SnapshotPhase 1 | Full AuditPhase 2 · $1,550 |
|---|---|---|
| What we review | Your public website | Your website + all sales & marketing collateral |
| Buyer-language gap (your words vs. the market’s) | Directional — light sample | Full — primary research |
| “Where you blend in” category-claim check | Top claims | Complete |
| Fixes to make first | The #1 change to make first | Full prioritized roadmap |
| Customer Truth Map — dozens of verbatim buyer signals, 12+ sources | — | |
| Buyer empathy map (Say / Think & Feel / Do / Pain / Gain) | — | |
| Ranked Jobs-to-Be-Done and market gaps | — | |
| Competitor claim context and comparison | — | |
| Public-story fit scoring (1–5), charts, operating-loop visual | — | |
| Prioritized 30/60/90-day roadmap + measurement framework | — | |
| Full source appendix (every claim traceable) | — | |
| 15-minute findings walkthrough call | — | |
| Human-led research & analysis | ||
| Turnaround | Within 5 working days | Approx. one month |
| Price | Free | $1,550credit it toward any other Proteros service |
You can credit the full $1,550 toward any other Proteros service.
See what your market really hears
Start with the free snapshot. If it's useful — and it will be — the full audit is waiting when you're ready.
Claim your free snapshot