Time-to-Revenue:
Your Most Critical Metric
Every month of delay costs you revenue, burns cash, and gives competitors an advantage. Here's why time-to-revenue matters more than market size—and how to compress it dramatically.
Why Time-to-Revenue Matters
It's not just about moving fast—it's about preserving capital, capturing opportunity, and winning markets. Click each section to learn more.
Traditional vs. Proteros Approach
Most firms focus on analysis. We focus on acceleration.
Traditional Approach
Market sizing, competitor analysis, trend reports
What people SAY they'll buy (not always accurate)
Office, staff, inventory—before demand is proven
Cold outreach, no established relationships
Proteros Approach
Data analysis PLUS on-the-ground validation
In-person conversations with real decision-makers
Find partners who ALREADY have contracts and infrastructure
Hot prospects waiting, partners ready, demand validated
Traditional firms tell you WHERE to go.
Proteros tells you where to go AND introduces you to the people already waiting there.
What Makes the Proteros Model Unique
Four core capabilities that compress time-to-revenue by up to 91%
Ground Truthing
We don't just ask what people might buy—we talk to decision-makers face-to-face in their environment. This reveals what surveys miss: real needs, real budgets, real timelines.
Strategic Partner Leverage
We identify partners who ALREADY hold contracts in your target market and whose offerings are strengthened by adding yours. Once agreements are signed, time-to-revenue can approach zero because infrastructure, credibility, and customers already exist.
Infrastructure Collapse
When strategic partners provide the physical presence, staff, and customer relationships, you don't need to build from scratch. This dramatically reduces both capital requirements and time-to-revenue.
Pre-Validated Pipeline
You don't launch into a cold market. You arrive with identified prospects who have already expressed interest and understand the value. No cold calling—they're expecting you.
This is why our formula works:
By increasing Vc (customer validation velocity), Vp (partner validation velocity), and especially Ls (strategic partner leverage), we collapse the numerator while simultaneously reducing infrastructure burden (I).
Result: Time-to-revenue drops from 12-18 months to 1-5 months.
The Proteros Time-to-Revenue Formula
M = Market Clarity (months) | D = Demand Validation (months) | P = Partner Identification (months)
I = Infrastructure Burden | Vc = Customer Validation Velocity | Vp = Partner Validation Velocity
Ls = Strategic Partner Leverage
Your Market Entry Parameters
Time needed to understand market size, competitors, and opportunity
Time to validate real customer interest and willingness to buy
Time to identify and validate strategic partners or channels
Physical presence required (1=Virtual/minimal, 10=Heavy brick-and-mortar/staffing)
Your Time-to-Revenue by Service Tier
Timeline starts after Proteros completes market research and ground truthing work
Traditional
Without Proteros
months to revenue
Tier 1
Core Insight
months to revenue
$25K-$50K
Tier 2
Remote Ground Truthing
months to revenue
$50K-$85K
Tier 3
In-Person Ground Truthing
months to revenue
$85K-$150K+
About This Calculator
This calculator uses The Proteros Group's proprietary Time-to-Revenue formula, developed from decades of market entry experience. Each service tier accelerates your market entry by increasing validation velocity and strategic partner leverage.
Strategic Partner Leverage (Ls) is the key differentiator in Tier 3: when we identify partners who already hold contracts and whose offerings are enhanced by your solution, time-to-revenue can approach near-zero once agreements are finalized.
Real Results: Time-to-Revenue Compression
These aren't projections—they're actual outcomes from recent engagements.
Challenge
Regional engineering firm needed to enter California coastal market but had no local presence or relationships.
Proteros Approach
Tier 3: In-person ground truthing identified strategic partner already holding $12M+ in active contracts. Partner needed better survey technology to maintain competitive edge.
First contract signed within 90 days of engagement start
Challenge
Manufacturer expanding to new region. Typical entry required building sales team, service center, and inventory ($800K+ infrastructure).
Proteros Approach
Tier 3: Ground truthing found established distributor with existing service network and customer base. Adding client's product line enhanced distributor's portfolio.
Generated revenue with zero infrastructure investment
Challenge
Consulting firm targeting Alaska energy projects but lacked in-state credibility and relationships.
Proteros Approach
Tier 2: Remote ground truthing validated demand and identified 3 prime contractors actively seeking specialized expertise.
Subcontract agreements established within 5 months
All case studies are anonymized to protect client confidentiality. Specific contract values and partner names withheld per NDA agreements.
Ready to Accelerate Your Market Entry?
Every month you wait is a month of lost revenue and accumulated burn rate. Let's calculate your time-to-revenue potential and discuss which tier fits your situation.