What is ground truthing in market research?

Ground truthing is our proprietary approach to market validation that goes beyond traditional desk research. We conduct boots-on-the-ground, in-person field research to validate market assumptions, identify real opportunities, and build strategic relationships through face-to-face meetings. This method reduces time-to-revenue by 67-91% compared to traditional market research approaches.

How does The Proteros Group reduce time to revenue by 67-91%?

We reduce time-to-revenue by 67-91% through our proprietary methodology that combines: (1) Data-driven market intelligence to identify the right opportunities faster, (2) Ground truthing with in-person validation to eliminate trial-and-error, (3) Strategic partner leverage to accelerate market penetration, and (4) Direct introductions to key decision-makers. Our 20+ years of experience and 100% US-based team ensure high-quality execution.

What industries does The Proteros Group serve?

We serve businesses across all industries seeking to expand into new geographic regions or market sectors. Our 20+ years of experience spans technology companies, manufacturing firms, energy sector businesses, healthcare organizations, professional services, and B2B enterprises. Any company looking to accelerate market entry and reduce time-to-revenue can benefit from our services.

What is included in a market entry strategy?

Our market entry strategy includes: (1) Comprehensive market sizing and segmentation analysis, (2) Competitive landscape mapping with ground truthing validation, (3) Regulatory and risk assessment, (4) Strategic partnership identification with direct introductions, (5) Go-to-market roadmap with time-to-revenue optimization, (6) Revenue projections based on validated data, and (7) In-person validation meetings with key market players. All insights are validated through our proprietary ground truthing methodology.

How long does a typical market research project take?

Project timelines vary based on scope and complexity. A focused market assessment with Tier 1 services typically takes 4-8 weeks. Comprehensive market entry strategies with remote ground truthing (Tier 2) take 8-12 weeks. Full in-person validation projects (Tier 3 - our recommended approach) typically take 8-16 weeks. We work with you to balance speed, thoroughness, and time-to-revenue optimization goals. Our approach still reduces your overall time-to-revenue by 67-91% compared to traditional methods.

Why is The Proteros Group better than traditional market research firms?

Unlike traditional market research firms that rely solely on desktop research and surveys, we combine research with ground truthing - in-person validation that delivers direct introductions to decision-makers. With 20+ years in business (since 2005) and a 100% US-based team, we provide superior market intelligence that reduces time-to-revenue by 67-91%. Traditional firms tell you about the market; we get you into the market with qualified meetings and strategic partnerships.

What is time-to-revenue and why does it matter?

Time-to-revenue (TTR) is the period from when you start market entry efforts to when you generate your first dollar of revenue. It matters because every month of delay increases burn rate, opportunity cost, and competitive risk. Traditional market entry approaches take 12-24 months to revenue. With The Proteros Group, our clients achieve revenue in 3-6 months through strategic partner leverage and direct introductions - a 67-91% reduction in time-to-revenue.

How much does The Proteros Group cost?

Our engagements are customized based on your specific market entry goals, geographic scope, and service tier. We offer three tiers: Tier 1 (Core Insight Package with desktop research and analysis), Tier 2 (Remote Ground Truthing with phone/video validation), and Tier 3 (Full In-Person Validation with face-to-face meetings - our recommended approach). The best way to get accurate pricing is to schedule a free consultation where we can understand your needs and provide a tailored proposal. Most clients find that our services pay for themselves many times over through reduced time-to-revenue and eliminated costly mistakes.

Do you work with companies outside the United States?

Yes! While our team is 100% US-based (which ensures quality, cultural understanding, and accessibility), we help both US companies expanding domestically and international companies entering the US market. Our ground truthing methodology works anywhere, and our 20+ years of experience includes helping companies navigate new geographic markets across North America. If you are based outside the US and want to enter the American market, we provide the local expertise and strategic partnerships you need.

What makes The Proteros Group different from competitors?

Three key differentiators: (1) 100% US-Based Team - direct access to senior consultants, cultural understanding, and convenient time zone alignment; (2) 20+ Years of Proven Experience - established since 2005 with battle-tested methodologies and deep market networks; (3) In-Person Ground Truthing - we do not just research markets, we validate them through face-to-face meetings and deliver direct introductions to strategic partners and key decision-makers. The result: 67-91% reduction in time-to-revenue.

Can I use the Time-to-Revenue Calculator to estimate my potential acceleration?

Yes! Our proprietary Time-to-Revenue (TTR) Calculator uses a validated formula to estimate how much we can accelerate your market entry. The calculator factors in market clarity time, demand validation, partner identification, and our strategic partner leverage advantage. Simply answer 4 questions about your market entry approach, and the calculator shows potential time-to-revenue improvements across our three service tiers. Most companies see 67-91% reductions in time-to-revenue with our recommended Tier 3 (Full In-Person Validation) approach.

What is propinquity mapping and how does it help with market entry?

Propinquity mapping is our proprietary method of identifying and analyzing strategic "nearness" between your business and potential partners, customers, or market opportunities. Derived from the concept of propinquity (closeness or proximity), this approach maps physical, relational, and strategic connections that can accelerate market penetration. By identifying existing propinquity points - where your prospects already gather, discuss problems, or seek solutions - we can position your brand for warm introductions rather than cold outreach. This significantly reduces time-to-revenue by leveraging pre-existing trust networks and established relationships.

How do I know if I need a market entry consultant?

You need a market entry consultant if: (1) You are entering a geographic market where you lack established relationships or local knowledge, (2) Your DIY market entry attempts have stalled or produced disappointing results, (3) You need to minimize risk and opportunity cost in a high-stakes expansion, (4) You want to reduce time-to-revenue from 12-24 months to 3-6 months, (5) You need strategic partner introductions to accelerate penetration, or (6) Your internal team lacks bandwidth for thorough market research and validation. The Proteros Group specializes in all these scenarios with a proven 20+ year track record since 2005.

What industries benefit most from ground truthing services?

Ground truthing delivers exceptional results across all B2B industries, particularly: Technology companies expanding into new regions or verticals, Manufacturing firms seeking new geographic markets or distribution partnerships, Energy sector businesses (renewable, geophysical, etc.) navigating regulatory landscapes, Healthcare organizations entering new service territories, Professional services expanding practice areas or geographies, Biotechnology and nutraceutical companies commercializing innovations, and Industrial equipment manufacturers identifying channel partners. Any industry where relationships, local knowledge, and strategic partnerships drive success benefits from our boots-on-the-ground validation approach.

How quickly can I expect results from market entry consulting?

Timeline to results: Initial market assessment and strategic roadmap delivered in 4-16 weeks depending on service tier selected. Strategic partner introductions and key stakeholder meetings begin during the engagement. First revenue typically achieved 3-6 months after engagement completion (1-5 months total time-to-revenue). Compare this to traditional DIY approaches requiring 12-24 months to first revenue. The Proteros Group reduces your overall time-to-revenue by 67-91% through our proven ground truthing methodology and 20+ years of established market networks.

What is the difference between market research and ground truthing?

Traditional market research relies on desktop analysis, surveys, and secondary data - telling you ABOUT the market. Ground truthing validates this research through boots-on-the-ground field work - getting you INTO the market. While typical firms deliver reports, The Proteros Group delivers reports PLUS direct introductions to strategic partners and key decision-makers. Ground truthing includes in-person validation meetings, face-to-face relationship building, conference attendance in your target market, and preparation of warm entry opportunities. This hands-on approach reduces time-to-revenue by 67-91% because your market entry begins with established credibility and qualified relationships rather than cold outreach.

How do you identify strategic partners for market entry?

Strategic partner identification follows our proven 5-stage methodology: (1) Desktop research to map the partner ecosystem - distributors, channel partners, complementary service providers, industry associations, (2) Propinquity mapping to identify partners with aligned customer bases and strategic interests, (3) Qualification screening based on financial stability, market reach, cultural fit, and growth trajectory, (4) Ground truthing validation through direct conversations and in-person meetings, and (5) Warm introductions where we personally connect you with pre-qualified, interested partners. Our 20+ years of market networks mean we often already know the right partners and can facilitate introductions immediately, dramatically reducing time-to-revenue.

The Ørsted Paradox: Why Global Expertise Fails to Open the East Coast Offshore Wind Market

The Challenge: Global Expertise, Local Failure

The East Coast Offshore Wind Farm (OWF) sector is a multi-billion dollar market defined by a single, frustrating paradox: global expertise is often useless at the local level. Companies with decades of experience in the North Sea find themselves unable to secure a single meeting with U.S. market players.

This was the exact problem facing a specialized engineering firm eager to participate in the U.S. OWF build-out. They had the technical chops, but after a month of trying, they couldn't get past the gatekeepers. They even hired a seasoned Ørsted Energy specialist—the biggest player in the world—who also failed to secure a single meeting.

The problem wasn't a lack of expertise; it was a failure of methodology.

The Proteros Intervention: Dropping a Tier to Find the Truth

When The Proteros Group was contracted, we immediately recognized the flaw in the strategy. The market was moving too fast, and the public data was misleading:

The Illusion: The market appears to be controlled by the BOEM lease winners (the major OWF owners).
The Reality: The actual work—the engineering, the environmental planning, the manufacturing assembly—is being driven by a dizzying array of contractors who are subbing out the work and assembling the teams.

Our Ground Truthing methodology bypassed the high-level noise and dropped one tier down to the Execution Tier. We didn't look for the people with the biggest titles; we looked for the people with the responsibility for success.

The Three-Day Market Entry

Tier	Action	Outcome
Tier 1: Desktop Analysis	Identified lease holders, contractors, and governmental agencies	Mapped the stakeholder landscape
Tier 2: Remote Verification	Tracked sub-contracting trends and player entry/exit	Confirmed real power lay with execution teams
Tier 3: Ground Truthing	In-person visits, direct conversations with decision-makers	Secured meetings with every key player in 3 days

We didn't send emails or make cold calls. We went to the locations, walked into the offices, and spoke directly to the people holding the responsibility for success.

We then personally took our client on an East Coast Tour, introducing them at each meeting to ensure they received a warm welcome and an attentive audience.

Engineering the Environment for Success

The Proteros Group didn't just provide a list of contacts; we engineered the environment for our client to win. We recognized that local governmental agencies were a critical, underutilized stakeholder. They wanted economic growth—local manufacturing and launch sites—and we had a client who could deliver.

Stakeholder	Their Need	Proteros's Solution
Contractors	Assurance and proven expertise	Direct introduction to client's services
Government	Local economic growth and jobs	Pre-assembled team maximizing local benefit
OWF Owners	De-risked, incentivized project site	Fully optimized, ready-to-go project package

This combined influence led the OWF owners to bring their entire project to the site we selected, and to include our client in the core team.

The Universal Lesson

The East Coast Offshore Wind Farm case proves that the universal language of business is not Danish, or English, or even technical jargon—it is Trust. When a multi-billion dollar project is on the line, the people responsible for its success will always choose the person who shows up, looks them in the eye, and proves they understand the local reality.