CREATING BUSINESS DEVELOPMENT SOLUTIONS
With a Human Perspective
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MARKET RESEARCH
"Knowing what lays in wait in any given market, whether regional or vertical, is one of the most important factors in reducing the risk of entering that market, but if you forget the human factors in these markets, you're leaving a lot on the table"
A big part of many companies' growth strategies is market expansion, but such expansion can be risky if not properly vetted up front. The Proteros Group has created unique methodologies in market research that helps reduce your risk.
Our market research includes four primary steps:
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Team with you in determining which markets appear to have greatest potential.
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Gather data on the gross numbers and geopolitical realities of the selected regional markets.
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Gather data on the vertical markets within regional markets, that are most relevent to your growth.
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Refine vertical data further through “ground truthing” within selected regional and vertical markets, for best-in-class, actionable market data.
